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Why Video Marketing Is So Effective

Monday 13 January 2014 0 comments

Hire the professionals or do it yourself

Hiring the service of a production company or video marketer may help you come up with an interesting video that has substance. What is the use of beautiful video if you cannot sell your product or service? Ensure that the video will be able to emphasize how amazing, useful and effective your product or service is. It should hit your target consumers by adjusting it to their viewing time, general interest such as adding pop or rock songs to attract young readers or soul and old songs for the older population. Find out who your customers are and discover their personality, preferences and interests so you would know what is appealing to them.

Most effective: video with variety and twists

If you have just started your online business and have a limited capital or your business is thriving and you're working on a scarce budget, why not upload a do-it-yourself video? There are smart ways on how to do this by using affordable or free software and you might just shell out less than $50. Isn't this a great way of increasing your profit margin without chopping off a great part of your capital?

Studies show that people have an attention span of 30 seconds only and at that moment, most of the information can be easily absorbed. Make your video last for only 30 seconds or at least see to it that the most valuable details are compressed during the first 30 seconds of the video.

A mix of video and still images of your product or service, employees, location, customers or anything that would be of interest to your potential consumers will add variety to the video you are advertising.

A personal message from you, employees or customers like feedbacks, recommendation or testimonial may spice up your video. The messages need to be short, clear and concise so that the customers can easily understand what the message is all about.

Give it a little twist by adding bloopers or humorous incidents or pictures and these might just turn out to be appealing to your customers. A special offer or discount might just brighten up a consumer's day and end up to a successful sale.

Provide your complete contact information or add a map so that customers can easily find you.

Find ways to increase web traffic with these videos and discover all sorts of ways on how can distribute your video.

Discovering an effective strategy in marketing a product or service takes a lot of determination, patience and lastly innovation. Make your profit sales skyrocket by adding a video advertisement
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