If you're operating an e-commerce site, the way your product pages look and feel can have a significant impact on your success. Therefore it's highly worthwhile taking a little time to craft them so that they can be the best they can be. Here are a few tips for improving the effectiveness and usability of your product page designs.
Use only high quality professional photos
The images you present of your product are perhaps the single most important element of your product page design, and customers may decide if something is for them or not based on an initial glance. Whatever it is you're selling, make sure your photos present your products in their best light.
Create original textual content
Don't be lazy and just use the manufacturers supplied description. Creating original product descriptions can give your website more personality, and works much better for SEO purposes.
List key features
People tend to browse products rather quickly, and so you need to present all key information to them in a matter of seconds. A simple list of short bullet points detailing the product's key features is an effective way of doing this.
Make the price prominent
Price is a prime consideration for online shoppers, and is often one of the first things they want to know about a product. Don't make them go searching for the price tag, make it large and prominent on the page.
Include user reviews
The Internet is an increasingly social marketplace, and people will often seek opinions from their peers before making a purchase. Allowing user reviews on your product pages makes this easy for them to do, and may help to increase sales.
Don't overload the page
One of the worst things you can do is bombard users with information and visuals, as this can make your product page confusing and hard to use. Streamline your page down to the essentials.
Make it clear how to order
You want to make the length of time between a customer deciding to purchase a product and finalising the deal as short as possible, so use clearly labelled buttons for purchase options.
Conclusion
A great product page doesn't have to be rocket science. Implementing a few changes such as those highlighted in this article can have a real impact on your conversion rate and your Return on Investment.
If you feel like you could do with a little help from the professionals, get in touch with your local web design agency and find out how they could create a great user experience and simplified but effective shopping experience for your customers.
Use only high quality professional photos
The images you present of your product are perhaps the single most important element of your product page design, and customers may decide if something is for them or not based on an initial glance. Whatever it is you're selling, make sure your photos present your products in their best light.
Create original textual content
Don't be lazy and just use the manufacturers supplied description. Creating original product descriptions can give your website more personality, and works much better for SEO purposes.
List key features
People tend to browse products rather quickly, and so you need to present all key information to them in a matter of seconds. A simple list of short bullet points detailing the product's key features is an effective way of doing this.
Make the price prominent
Price is a prime consideration for online shoppers, and is often one of the first things they want to know about a product. Don't make them go searching for the price tag, make it large and prominent on the page.
Include user reviews
The Internet is an increasingly social marketplace, and people will often seek opinions from their peers before making a purchase. Allowing user reviews on your product pages makes this easy for them to do, and may help to increase sales.
Don't overload the page
One of the worst things you can do is bombard users with information and visuals, as this can make your product page confusing and hard to use. Streamline your page down to the essentials.
Make it clear how to order
You want to make the length of time between a customer deciding to purchase a product and finalising the deal as short as possible, so use clearly labelled buttons for purchase options.
Conclusion
A great product page doesn't have to be rocket science. Implementing a few changes such as those highlighted in this article can have a real impact on your conversion rate and your Return on Investment.
If you feel like you could do with a little help from the professionals, get in touch with your local web design agency and find out how they could create a great user experience and simplified but effective shopping experience for your customers.
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